Aviola Eiscafé
Concept render: the new branding applied to Aviola's real shop.
The story
Warm, familiar, and hard to walk past.
Imagine an ice cream that feels like déjà vu and comfort at the same time.
01
Stand out, stay warm
A traditional ice cream and coffee shop on a street full of competitors. The brief: feel familiar, and still be the one people remember.
02
Borrow the nostalgia
The brand borrows the comfort of old-school gelaterias instead of copying what modern cafés do.
03
Give it a face
A cheerful cone who greets you before the first scoop, then follows you home on bags, stickers and posts.
ClientAviola Eiscafé, a real café
Year2024
ScopeLogo, mascot, colour, type, social kit
Shop visualsConcept renders and mockups
Copied
02
Personality
Feels like
WarmFamiliarCheerfulNostalgicFriendlyLocal
Never feels like
CorporateSterileTrendy-minimalLuxuryCold
03
Logo & mascot
Mascot
StickerWordmark
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Clear space: one cone width on every side.
Sits on pink, mint, cream or cocoa only.
Never stretched, recoloured or shadowed.
04
Colour in use
AaCOCOA ON PINK
AaCOCOA ON MINT
AaCOCOA ON CARAMEL
AaCREAM ON COCOA
Instagram carousel
One swipe, one story.
Seven slides cut from one continuous layout, so swiping feels like pulling a single picture across the screen.
Scroll the feed.
Nine posts that make the grid feel like the shop. Double-tap one.